Key Responsibilities
- Define and monitor individual and team sales targets aligned with organizational strategic goals.
- Recruit, train, and motivate the sales team, promoting ongoing coaching on negotiation and closing techniques.
- Analyze key performance indicators (KPIs) such as CAC, LTV, sales cycle, and conversion rates to optimize the pipeline.
- Manage complex negotiations with key accounts and strategic business partners.
- Collaborate with marketing and product teams to align lead generation and the market value proposition.
Requirements & Skills
Day in the Life
A Sales Manager's day begins with analyzing the sales pipeline and tracking the month's targets. In the morning, they run quick alignment meetings (dailies) with the team to clear obstacles and motivate them. Throughout the day, the manager balances their time between 1:1 coaching sessions, reviewing high-value sales proposals, and strategic meetings with executives or the marketing team. They also analyze conversion metrics and leverage CRM tools to extract predictive insights, ensuring the commercial process operates as a predictable and efficient machine.
Career Path
Top Tools
Frequently Asked Questions
What is the difference between a Sales Manager and an Account Manager?
The Sales Manager focuses on leading the commercial team, defining customer acquisition strategies, and achieving global revenue targets. In contrast, an Account Manager focuses on relationship management, retention, and expansion of existing customers within the company's client base.
Is a postgraduate degree or MBA mandatory to become a Sales Manager?
It is not mandatory, as a proven track record of sales performance and leadership capabilities carry much more weight. However, an MBA in Commercial Management, Market Intelligence, or Business significantly aids in developing the analytical and strategic vision required for advanced executive roles.