Partnerships and Alliances Manager

Key Responsibilities

• Identify, prospect, and close new strategic and channel partners to expand market presence.
• Manage ongoing relationships with existing partners, ensuring alignment of objectives and achievement of joint revenue targets.
• Develop and execute strategic co-marketing and co-selling plans to generate pipelines and highly qualified leads.
• Monitor and report on partnership performance KPIs, including attributed revenue, generated pipeline, and ROI of integrated campaigns.
• Collaborate closely with internal Sales, Product, and Marketing teams to integrate partner solutions and align go-to-market strategies.

Requirements & Skills

Day in the Life

The day-to-day of a Partnerships Manager is highly dynamic, split between internal alignment and external meetings with global and local partners. The morning usually starts with analyzing metrics in the CRM and Crossbeam to identify account overlap opportunities with partners. Then, they hold status meetings with key strategic allies to plan co-marketing campaigns and review sales pipelines. In the afternoon, they collaborate with the internal Product team to facilitate technical integrations or with the legal team to review non-disclosure agreements (NDAs) and commercial contracts for new partners, wrapping up the day with active prospecting of new channels on LinkedIn Sales Navigator.

Interview Questions