SEO Specialist

Key Responsibilities

• Conduct comprehensive technical SEO audits to identify and fix crawlability, indexing, site speed, and Core Web Vitals issues.
• Develop and execute strategic keyword research aligned with user search intent and the conversion funnel.
• Plan and monitor ethical Link Building (Digital PR) campaigns to boost domain authority and clean backlink profiles.
• Optimize on-page elements (meta tags, internal linking, headers, schema markup) and collaborate closely with content creators.
• Track and monitor organic traffic metrics using Google Analytics 4 (GA4) and Google Search Console, creating performance reports and actionable business insights.

Requirements & Skills

Day in the Life

The daily routine of an SEO Specialist begins by reviewing performance dashboards in Google Search Console and GA4 to track traffic fluctuations and identify algorithmic shifts. In the morning, they collaborate with content and design teams to craft optimized content briefs tailored to search intent. In the afternoon, the focus shifts to Technical SEO, running diagnostic crawls to flag broken links, redirect loops, or page speed drops. The end of the day is typically dedicated to negotiating strategic link acquisition partnerships and building high-impact reports on Looker Studio to communicate the business value and ROI of organic channel growth to stakeholders.

Interview Questions