Key Responsibilities
- Conduct outbound prospecting targeting strategic enterprise accounts via cold calling, cold emailing, and social selling.
- Map and identify key decision-makers within organizations that match the Ideal Customer Profile (ICP).
- Qualify potential leads and business opportunities using sales methodologies like BANT or GPCTBA/C&I.
- Schedule discovery and product demo meetings to hand over highly qualified leads to Account Executives (AEs).
- Maintain and update the CRM database with clean logs of interactions and rich account insights.
Requirements & Skills
Day in the Life
The daily life of a BDR is fast-paced, highly structured, and focused on active prospecting. The morning typically starts with checking pipeline metrics and today's quotas, followed by deep research on target accounts to enrich prospect contact lists. Throughout the day, the BDR executes multi-channel sales sequences: sending hyper-personalized emails, executing dozens of cold calls, and engaging strategically with decision-makers on LinkedIn. Once they convert a cold contact into an interested lead, they conduct a quick qualification check and book the discovery call directly on the Account Executive’s calendar. The day wraps up with meticulous logging of all activities and updates in the CRM database.
Career Path
Top Tools
Frequently Asked Questions
What is the key difference between an SDR and a BDR?
The primary difference lies in lead generation sources. While an SDR (Sales Development Representative) focuses on qualifying inbound leads generated by marketing campaigns, a BDR (Business Development Representative) focuses on cold outbound prospecting, generating new opportunities from scratch by targeting companies that haven't interacted with the business yet.
Do BDRs earn commission or just a base salary?
BDRs typically receive a hybrid compensation package comprising a fixed base salary and an attractive variable commission. The commission is usually calculated based on the number of qualified meetings booked that actually take place (SQLs) or as a percentage of closed-won deals originated from their prospecting efforts.